Search Engine Optimization is something that is important to most bloggers. By definition, search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords (Source: Wikipedia). Basically, when you go to use your favorite search engine to search a term or keyword, the sites that you are most likely to click would be towards the top. Those higher listed sites are better optimized for search engines than say the sites on page 50 or even 100+. SEO increases the chance that a searcher will click your site, as it would be higher in the list for that keyword. For bloggers using Wordpress, an easy download (that I use as well) is the All in One SEO Pack. The plugin is designed to optimize your titles and generate META tags automatically. A popular SEO ebook available is the SEO Book. This 160 page book by Aaron Wall explains everything from why SEO is helpful to a step-by-step checklist on how to do it. If SEO is something you're interested for your blog or site, I highly recommend checking out some of the resources in this post, as well as SelfSEO.com's tools and SEOmoz Daily SEO Blog.
Tuesday, January 8, 2008
All Bloggers Should Know a Little SEO
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